THE COMBI INSTITUTE
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June 5 - 23, 2023

Offered by the City University of New York Graduate School of Public Health and Health Policy In association with the
​CUNY Center for Systems and Community Design and the COMBI Institute

Social and Behavioral Change -
Communication for Behavioral Impact (IMC/COMBI) in Health and Social Development

Applications are due by March 13, 2023.

download the course description
download the application
CUNY Course Website
​This 10 day, summer course focuses on strategic communication planning for behavioral impact in health and social development. Behavioral results are the primary end-goals of health and social development programs. The course stresses that behavioral impact comes with the critical support of effective communication programs purposefully planned for behavioral results, and not directed just at awareness creation, advocacy, or public education.

The private sector experience in successfully using  Integrated Marketing Communication (IMC) for consumer behavioral results points to an approach for achieving behavioral objectives in health and social development. WHO has been applying this approach to various health issues (including emergencies and outbreaks) over the past 14 years and refers to it as “COMBI”, Communication-for-Behavioral-Impact.

UNICEF has applied the approach, within the framework of its “Communication for Development” (C4D) concept and its Social Behavior Change (SBC) approach, to juvenile justice, safe motherhood, HIV/AIDS, promotion of iodized salt, immunization, child protection, child nutrition, early childhood development, and children and violence. UNFPA has applied it to HIV/AIDS prevention and reproductive health. UNDP and UNWOMEN have used it with gender issues.  
COMBI is not about producing posters, t-shirts, and pamphlets. It applies in an integrated, synchronized way the disciplines of marketing (including village-level marketing traditions), public relations and advocacy, administrative mobilization, advertising, counseling, personal selling, community mobilization, health education, mass communication, folk media, social media, and market research -- dedicated to the ultimate behavioral outcome desired.

The course is intended for health and social development professionals who have the responsibility for designing, supervising, or managing health education, health promotion, communication for development (C4D), social and behavior change communication, and other information-education-communication (IEC) programs to achieve specific behavioral results in health and social development. Prior communication experience is not required for this Institute.

Participants will learn how to apply the 10-Step process of IMC/COMBI in the strategic planning of communication programs for behavioral results. Participants will cover the following topics – COMBI Foundational Principles; Behavior Adoption; Basic Communication Principles; Role of Communication in Behavioral Impact; Marketing Principles from Integrated Marketing Communication (IMC) for Bridging the Knowledge/Action Gap; Integrated, Synchronized Communication Action Areas for IMC/COMBI -- Administrative Mobilization, Public Relations and Mass Media, Advocacy, Pandemic/Risk Communication, Community Mobilization and Group Communication, Advertising and Social Media; Personal Selling/Interpersonal Communication/Counseling); Marketing Research and Behavioral Impact Evaluation, Social and Behavior Change Communication, and Sexual Health Communication and Sexual Attitudes Re-Assessment.

This all culminates in an COMBI Practicum: In small planning groups, each participant will work on the design of a COMBI plan for a specific behavioral objective in a health or other social development field.

Location: New York City. USA.
Dates: June 5 - 16, 2023

Arrival/Departure: Participants should expect to arrive on Sunday, June 4th and depart on Saturday, June 17th

Institute Dates: Classes will begin on Monday, June 5th and end on Friday, June 16th.

​The duration of this course is two weeks. Sessions will be held every day, except on weekends, from 9:00am to 5:30pm. Working groups are expected to work after regular course hours. 

Tuition 
US $2,950
No scholarships are available at this time
Who Should Apply?
Health and social development professionals who have the responsibility for designing, supervising, or managing health education and other IEC/social and behavior change programs to achieve specific behavioral goals. Prior communication training is not required for this Institute.

Accommodations/Meals
​
Accommodation and meals will be the responsibility of individual participants or their sponsors. CUNY will offer advice on suitable accommodations near CUNY/SPH once acceptance to the course has been granted.

Communication dedicated to the ultimate behavioral outcome desired

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How to apply

Please send your completed application to everold@combiinstitute.org or everold@gmail.com by March 13th, 2023.

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  • Main
  • The Institute
    • About + Services
    • Personnel
    • COMBI Basics
  • TRAINING
    • Workshops - International, Regional, National
  • Contact